From the jump, the band existed on a bit of an island - in a recently released book, the members reflect on the difficulties they faced domestically as a group that wasn’t exactly a full-on hip-hop crew, but also didn’t function as a more traditional South Korean idol group. When BTS debuted, Jung Kook was just 15 years old. On “Seven,” Jung Kook takes the chance to remind the listener that BTS have never been afraid of breaking the rules. Since BTS announced their second chapter just over a year ago, confirming that they intend to remain active as a group but also take time to embrace solo endeavors in the midst of completing mandatory military service, Jung Kook’s bandmates have explored a range of themes through their individual projects - formally leaving youth behind, working through anger and grief, processing self-image and scrutiny, and similarly heavy, deeply personal subjects that haven’t always felt right for music from all seven members. If you’re somewhat new to the BTS game, be prepared to embrace the whiplash - this bounce between extremes is Jung Kook, encapsulated. On Good Morning America today, Jung Kook performed the track with some sharp, confident choreography, and also joined the host for a sweet, bubbly conversation that made the viewer want to pinch his cheeks. There’s both a clean version and uncensored version on streaming services. It also arrives with a terribly funny and charming music video that takes a comedic approach to the song. With his official global solo debut, Jung Kook takes duality to its limits: “Seven,” featuring rapper Latto, is one of the most explicit tracks to ever be released by an artist who originated in the K-pop world. There’s a concept in K-pop called duality that Jung Kook of BTS encapsulates absurdly well - this idea of being able to slide back and forth between the cuter side of a personality and a more alluring one an artist’s edgy onstage persona and offstage sweetness. This week, Jung Kook of BTS makes a splash with his official solo debut, “Seven.” Find these tracks and more on our Spotify Top Songs playlist, and for our favorite new songs from emerging artists, check out our Spotify New Sounds playlist. Song of the Week delves into the fresh songs we just can’t get out of our heads.
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